Taking Tabblo to School
We’ve built some powerful tools here at Tabblo that enable people to combine their words and their photos to tell a story. So far our tools have been available through only one channel (www.tabblo.com), and we’ve been exploring other options. We’ve been getting good response from our contacts at private schools. So we decided to take the next step and go where Tabblo has never gone before: a trade show!
Last week, Carey, John, and I went to the National Association of Independent Schools (NAIS) Annual Conference in Denver. This conference is attended by more than 2000 heads of school, deans, business officers, and teachers, and a few hundred vendors with something to sell. Over the two days we were able to talk to hundreds of people about Tabblo.
As people walked by our booth, we’d ask them a question: “Do you share your photos on your school’s website?” Most schools answered “yes,” and were interested in improving the experience. They were looking for help with keeping in touch with parents and alumni, with displaying photos, with archiving photos, with keeping their website “fresh,” and with managing privacy concerns.
When we showed the powerful Tabblo editing tools to our booth visitors, they were able to see how a tabblo layout was better than a slideshow or a gallery. They understood that a tabblo can be securely shared with an audience ranging from a single family, to all parents, to alumni, and to the public. We showed them how Tabblo can be delivered using the Private Label Partnership. (Take a peek at how Tabblo looks when integrated with the Carroll School’s website, for instance).
Then we showed them the print products, and their eyes lit up. It’s one thing to see a tabblo on a screen, and it’s another to see it as a poster. Then we’d whip out the BigBook and MiniBook, and they’d really start thinking about how they can change the way they share their school’s photos. They already knew that photos helped them keep in touch with parents and alumni, but hadn’t necessarily considered graduation gifts, faculty recognition, event keepsakes, or fund raiser tools.
We like the response we got at the conference. Ask yourself these questions:
- Do you have photos and a potential audience, but would like to improve the experience?
- Would you like it to look like it is part of your website (Private Label Partnership, co-branding)?
- Do you like the easy transfer to prints, posters, and books?
If the answer is yes. . . ask us about the Private Label Partnership.
